@import url('https://fonts.googleapis.com/css2?family=DM+Sans:wght@400;500;600;700&family=Playfair+Display:ital,wght@0,500;0,600;0,700;1,500;1,600&display=swap');

:root{--plum:#702D46;--plum-dark:#321322;--gold:#C6A15B;--gold-soft:#f0dfb7;--ink:#111111;--paper:#fffdf9;--cream:#F7F1E7;--ivory:#F7F1E7;--rose:#ead9df;--muted:#71686d;--line:#d8cec5;--white:#fff;--red:#a92b35;--display:'Playfair Display',Georgia,serif;--body:'DM Sans',Arial,sans-serif}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--body);font-size:16px;line-height:1.6}a{color:inherit}button,a{touch-action:manipulation}.wrap{width:min(1180px,calc(100% - 40px));margin:auto}.urgency{background:var(--ink);color:#fff;text-align:center;padding:11px 20px;font-size:.76rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase}.urgency b{color:var(--gold-soft)}.urgency{display:flex;justify-content:center;align-items:center;gap:10px 28px;flex-wrap:wrap}.urgency a{color:var(--gold-soft);text-decoration:none;border-bottom:1px solid rgba(240,223,183,.5);padding-bottom:1px}.urgency a:hover{color:#fff;border-color:#fff}
.nav{position:sticky;top:0;z-index:50;background:rgba(255,253,249,.95);backdrop-filter:blur(12px);border-bottom:1px solid var(--ink)}.navin{min-height:78px;display:flex;align-items:center;justify-content:space-between;gap:20px}.brand-lockup{display:flex;align-items:center;gap:12px;text-decoration:none;min-width:0}.tle-mark{font-family:var(--display);font-size:1.36rem;font-weight:700;white-space:nowrap}.tle-mark em{color:var(--plum);font-style:italic}.brand-star{color:var(--gold);font-size:1rem}.brand-lockup img{display:block;width:210px;height:62px;object-fit:contain;object-position:left center}.navlinks{display:flex;align-items:center;gap:25px}.navlinks a{text-decoration:none;font-size:.76rem;text-transform:uppercase;letter-spacing:.12em;font-weight:700}.navlinks a:hover{color:var(--plum)}
.btn{display:inline-flex;align-items:center;justify-content:center;min-height:50px;padding:13px 24px;background:var(--plum);border:1px solid var(--plum);color:white;text-decoration:none;text-transform:uppercase;letter-spacing:.1em;font-size:.78rem;font-weight:700;transition:.2s}.btn:hover{background:var(--ink);border-color:var(--ink);transform:translateY(-2px)}.btn.ink{background:var(--ink);border-color:var(--ink)}.btn.ink:hover{background:var(--plum)}.btn.outline{background:transparent;color:var(--ink);border-color:var(--ink)}.btn.outline:hover{color:#fff;background:var(--ink)}
.hero{overflow:hidden;border-bottom:1px solid var(--ink)}.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;min-height:710px}.hero-copy{padding:80px 64px 76px 0;display:flex;flex-direction:column;justify-content:center}.eyebrow{font-size:.76rem;letter-spacing:.22em;text-transform:uppercase;font-weight:700;color:var(--plum);margin-bottom:22px}.hero h1{font-family:var(--display);font-size:clamp(3.4rem,6.4vw,6.25rem);line-height:.92;letter-spacing:-.05em;margin:0 0 28px;max-width:900px}.hero h1 em{color:var(--plum);font-weight:500}.hero .lead{font-size:clamp(1.06rem,1.7vw,1.32rem);max-width:720px;margin:0 0 30px;color:#3d363a}.hero .micro{font-size:.8rem;color:var(--muted);margin-top:14px}.hero-story{min-height:710px;position:relative;overflow:hidden;background:var(--plum-dark);color:white;border-left:1px solid var(--ink)}.hero-story video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:56% center}.story-shade{position:absolute;inset:0;background:linear-gradient(180deg,rgba(23,19,22,.02) 30%,rgba(23,19,22,.9) 100%)}.story-label{position:absolute;left:28px;right:28px;top:28px;padding:14px 16px;border-left:3px solid var(--gold);background:rgba(23,19,22,.72);backdrop-filter:blur(8px)}.story-label span{display:block;color:var(--gold-soft);font-size:.68rem;letter-spacing:.16em;text-transform:uppercase;font-weight:700}.story-label strong{display:block;font-family:var(--display);font-size:1.3rem;margin-top:2px}.story-steps{position:absolute;left:28px;right:28px;bottom:28px;display:grid;gap:8px}.story-step{display:flex;align-items:center;gap:12px;background:rgba(255,253,249,.94);color:var(--ink);padding:11px 13px;border:1px solid rgba(255,255,255,.65);box-shadow:5px 5px 0 rgba(35,6,18,.32);animation:storyPulse 9s infinite}.story-step:nth-child(2){animation-delay:3s}.story-step:nth-child(3){animation-delay:6s}.story-step>span{width:30px;height:30px;display:grid;place-items:center;border:1px solid var(--gold);color:var(--plum);font-size:.7rem;font-weight:700}.story-step strong,.story-step small{display:block}.story-step strong{font-size:.83rem}.story-step small{font-size:.69rem;color:var(--muted)}@keyframes storyPulse{0%,28%{transform:translateX(0);border-color:var(--gold);opacity:1}34%,100%{transform:translateX(7px);border-color:rgba(255,255,255,.65);opacity:.78}}
.hero-panel{background:var(--plum);color:white;padding:48px 38px;display:flex;flex-direction:column;justify-content:center;position:relative;overflow:hidden}.hero-panel:before{content:'STUDIO';position:absolute;right:-18px;top:28px;writing-mode:vertical-rl;font-family:var(--display);font-size:5.5rem;line-height:1;color:rgba(255,255,255,.07);font-weight:700}.stack{display:grid;gap:10px;position:relative}.stack-card{background:var(--paper);color:var(--ink);border:1px solid rgba(255,255,255,.5);padding:17px 18px;display:flex;align-items:center;gap:13px;box-shadow:8px 8px 0 rgba(35,6,18,.28)}.stack-card:nth-child(2),.stack-card:nth-child(4){margin-left:24px}.num{width:32px;height:32px;display:grid;place-items:center;border:1px solid var(--gold);color:var(--plum);font-weight:700;font-size:.78rem;flex:none}.stack-card strong{display:block;font-size:.9rem}.stack-card span{font-size:.78rem;color:var(--muted)}
.stripe{background:var(--gold);border-bottom:1px solid var(--ink)}.stripe-in{display:grid;grid-template-columns:repeat(5,1fr)}.stripe span{padding:15px;text-align:center;border-right:1px solid rgba(23,19,22,.25);font-size:.72rem;font-weight:700;text-transform:uppercase;letter-spacing:.12em}.stripe span:last-child{border:0}
section{padding:92px 0;border-bottom:1px solid var(--line)}.section-grid{display:grid;grid-template-columns:.72fr 1.28fr;gap:70px}.kicker{font-size:.75rem;letter-spacing:.2em;text-transform:uppercase;font-weight:700;color:var(--plum)}h2{font-family:var(--display);font-size:clamp(2.4rem,5vw,4.8rem);line-height:1.03;letter-spacing:-.035em;margin:10px 0 25px}h2 em{color:var(--plum);font-weight:500}.lede{font-size:1.13rem;color:#41393e;max-width:720px}.big-quote{font-family:var(--display);font-size:clamp(2rem,4vw,3.8rem);line-height:1.08;border-left:5px solid var(--gold);padding-left:28px;margin:0}.pain-list{border-top:1px solid var(--ink);margin-top:35px}.pain-row{display:grid;grid-template-columns:46px 1fr;padding:18px 0;border-bottom:1px solid var(--line);align-items:start}.pain-row b{color:var(--plum)}
.dark{background:var(--ink);color:white}.dark .kicker{color:var(--gold)}.dark .lede{color:#d8ced3}.flow{display:grid;grid-template-columns:repeat(4,1fr);border:1px solid #6b6066;margin-top:46px}.flow-card{padding:27px 23px;border-right:1px solid #6b6066;min-height:210px}.flow-card:nth-child(4n){border-right:0}.flow-card:nth-child(n+5){border-top:1px solid #6b6066}.flow-card .n{font-family:var(--display);font-size:2.1rem;color:var(--gold)}.flow-card h3{margin:25px 0 7px;font-size:1rem}.flow-card p{color:#c9bdc3;font-size:.9rem;margin:0}
.triptych{display:grid;grid-template-columns:repeat(3,1fr);margin-top:42px;border:1px solid var(--ink)}.role{padding:34px;border-right:1px solid var(--ink);min-height:315px}.role:last-child{border:0}.role .label{display:inline-block;background:var(--plum);color:white;padding:5px 9px;font-size:.68rem;letter-spacing:.14em;text-transform:uppercase;font-weight:700}.role h3{font-family:var(--display);font-size:2.1rem;margin:28px 0 12px}.role p{color:var(--muted)}
.contrast{background:var(--cream)}.two{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-top:40px}.panel{background:var(--paper);border:1px solid var(--ink);padding:32px}.panel.bad{box-shadow:8px 8px 0 var(--rose)}.panel.good{box-shadow:8px 8px 0 var(--gold)}.panel h3{font-family:var(--display);font-size:2rem;margin:0 0 18px}.check{list-style:none;padding:0;margin:0}.check li{padding:10px 0;border-bottom:1px solid var(--line)}.check li:before{content:'×';color:var(--red);font-weight:700;margin-right:12px}.good .check li:before{content:'✓';color:var(--plum)}
.uses{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:40px}.use{border:1px solid var(--line);padding:25px;background:white}.use strong{display:block;font-family:var(--display);font-size:1.35rem;margin-bottom:7px}.use p{margin:0;color:var(--muted);font-size:.91rem}
.visual-story{padding:0;background:var(--paper)}.visual-story.reverse{background:var(--cream)}.visual-grid{display:grid;grid-template-columns:1.25fr .75fr;align-items:stretch;min-height:560px}.visual-story.reverse .visual-grid{grid-template-columns:.75fr 1.25fr}.visual-story.reverse figure{order:2}.visual-story figure{margin:0;position:relative;overflow:hidden;min-height:560px}.visual-story figure:after{content:'';position:absolute;inset:0;background:linear-gradient(180deg,transparent 48%,rgba(23,19,22,.86) 100%)}.visual-story img{width:100%;height:100%;object-fit:cover;display:block}.visual-story figcaption{position:absolute;z-index:2;left:28px;right:28px;bottom:26px;color:white}.visual-story figcaption span{display:block;color:var(--gold-soft);font-size:.7rem;font-weight:700;letter-spacing:.16em;text-transform:uppercase}.visual-story figcaption strong{display:block;font-family:var(--display);font-size:clamp(1.4rem,2.4vw,2.15rem);line-height:1.1;max-width:650px}.visual-copy{padding:56px;display:flex;flex-direction:column;justify-content:center;border-left:1px solid var(--ink)}.visual-story.reverse .visual-copy{border-left:0;border-right:1px solid var(--ink)}.visual-copy h2{font-size:clamp(2.35rem,4.2vw,4.1rem)}.visual-copy p{font-size:1.08rem;color:var(--muted);max-width:500px}
.offer{background:var(--plum-dark);color:white}.offer-card{display:grid;grid-template-columns:1.1fr .9fr;border:1px solid var(--gold)}.offer-copy{padding:56px;color:white}.offer-copy .lede{color:white}.offer-copy .kicker{color:var(--gold-soft)}.price-side{background:var(--paper);color:var(--ink);padding:56px;display:flex;flex-direction:column;justify-content:center}.price{font-family:var(--display);font-size:clamp(3rem,5vw,5.2rem);line-height:.9;margin:10px 0 18px}.price small{font-family:var(--body);font-size:.85rem;letter-spacing:.08em;text-transform:uppercase}.scarcity{border:1px solid var(--gold);padding:15px;margin:20px 0;font-weight:700;background:rgba(202,163,75,.08)}
.path-section{background:var(--cream)}.path-grid{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-top:38px}.path-card{background:var(--paper);border:1px solid var(--ink);padding:34px;display:flex;flex-direction:column;align-items:flex-start}.path-card.featured{box-shadow:9px 9px 0 var(--gold)}.path-tag{display:inline-block;background:var(--ink);color:white;padding:6px 9px;font-size:.68rem;letter-spacing:.1em;text-transform:uppercase;font-weight:700}.path-card.featured .path-tag{background:var(--plum)}.path-card h3{font-family:var(--display);font-size:2.65rem;margin:22px 0 6px}.path-for{font-size:1.05rem;font-weight:700;min-height:58px}.path-card ul{padding-left:20px;margin:8px 0 24px}.path-card li{margin:8px 0}.path-price{border-top:1px solid var(--line);width:100%;padding:19px 0 22px;margin-top:auto}.path-price strong,.path-price span{display:block}.path-price strong{font-family:var(--display);font-size:1.85rem}.path-price span{color:var(--muted);font-size:.88rem}.path-note{margin:30px 0 0;padding:18px 22px;border-left:5px solid var(--gold);background:white;font-size:1.02rem}.price-link{display:block;margin-top:20px;color:var(--plum);font-weight:700}.studio-clarifier{background:var(--gold);padding:58px 0}.clarifier-grid{display:grid;grid-template-columns:1fr 1fr;gap:55px;align-items:center}.clarifier-grid h2{font-size:clamp(2.25rem,4vw,3.8rem);margin-bottom:0}.clarifier-grid p{font-size:1.08rem}.clarifier-grid a{font-weight:700}
.faq{max-width:900px}.faq details{border-top:1px solid var(--ink);padding:21px 0}.faq details:last-child{border-bottom:1px solid var(--ink)}.faq summary{cursor:pointer;font-weight:700;font-size:1.05rem}.faq p{color:var(--muted);max-width:760px}.final{text-align:center;background:var(--gold);border-bottom:0}.final h2{max-width:900px;margin:0 auto 25px}.final p{max-width:700px;margin:0 auto 28px;font-size:1.1rem}.footer{padding:34px 0;background:var(--ink);color:white}.footerin{display:flex;justify-content:space-between;gap:25px;font-size:.78rem;color:#b9adb3}.footer a{color:white}
/* Feature carousel — what runs once it is built (both sales pages) */
.features{background:var(--cream)}.brands{background:var(--paper)}.brands .feature .media{aspect-ratio:16/11}.brands .feature strong{font-size:1.25rem}.features .lede{margin-bottom:10px}.carousel{position:relative;margin-top:34px}.carousel .track{display:grid;grid-auto-flow:column;grid-auto-columns:calc((100% - 36px)/3);gap:18px;overflow-x:auto;scroll-snap-type:x mandatory;scroll-behavior:smooth;scrollbar-width:none;padding-bottom:6px}.carousel .track::-webkit-scrollbar{display:none}.feature{scroll-snap-align:start;background:#fff;border:1px solid var(--ink);display:flex;flex-direction:column;min-width:0}.feature .media{position:relative;aspect-ratio:16/10;background:var(--ink);overflow:hidden;border-bottom:1px solid var(--ink)}.feature .media img,.feature .media video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:top}.feature.phone .media{background:linear-gradient(160deg,var(--plum-dark),var(--ink))}.feature.phone .media img,.feature.phone .media video{inset:auto;top:12px;left:50%;transform:translateX(-50%);height:215%;width:auto;object-fit:fill;border-radius:14px 14px 0 0;border:3px solid rgba(255,255,255,.18);border-bottom:0;box-shadow:0 10px 30px rgba(0,0,0,.35)}.feature .media video{opacity:0;transition:opacity .3s}.feature.has-video .media video{opacity:1}.feature .body{padding:18px 20px 22px}.feature .n{display:inline-block;font-size:.7rem;font-weight:700;letter-spacing:.14em;color:var(--plum);margin-bottom:8px}.feature strong{display:block;font-family:var(--display);font-size:1.35rem;line-height:1.15;margin-bottom:8px}.feature p{margin:0;color:var(--muted);font-size:.92rem}
.car-btn{position:absolute;top:calc(31% - 22px);z-index:2;width:44px;height:44px;border-radius:50%;border:1px solid var(--ink);background:var(--paper);color:var(--ink);font-size:1.1rem;cursor:pointer;display:grid;place-items:center;box-shadow:0 6px 18px rgba(23,19,22,.15)}.car-btn:hover{background:var(--ink);color:#fff}.car-btn.prev{left:-22px}.car-btn.next{right:-22px}.dots{display:flex;gap:8px;justify-content:center;margin-top:18px}.dots button{width:10px;height:10px;border-radius:50%;border:1px solid var(--ink);background:transparent;padding:0;cursor:pointer}.dots button.on{background:var(--plum);border-color:var(--plum)}
@media(max-width:1000px) and (min-width:851px){.carousel .track{grid-auto-columns:calc((100% - 18px)/2)}}@media(max-width:850px){.carousel .track{grid-auto-columns:86%}.car-btn.prev{left:-6px}.car-btn.next{right:-6px}}
/* Built for every service business — Handled Studio */
.industries-section{background:var(--paper)}.industries{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:40px}.industry{border:1px solid var(--line);padding:22px;background:#fff;border-top:3px solid var(--gold)}.industry strong{display:block;font-family:var(--display);font-size:1.3rem;margin-bottom:7px}.industry p{margin:0;color:var(--muted);font-size:.9rem}
@media(max-width:850px){.industries{grid-template-columns:1fr}}
/* More from The Lindsey Effect™ — the same three cards as the other Lindsey Effect sales pages */
.more{background:var(--cream);border-top:1px solid var(--ink);border-bottom:1px solid var(--ink);padding:78px 0;overflow-x:clip}.more h2{font-size:clamp(2.2rem,4.2vw,3.9rem);margin-bottom:0}.nudges{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:30px}.nudge{display:block;text-decoration:none;color:inherit;background:var(--white);border:1px solid var(--line);border-radius:14px;overflow:hidden;transition:transform .15s ease,box-shadow .15s ease}.nudge:hover{transform:translateY(-3px);box-shadow:0 14px 34px rgba(23,19,22,.12)}.nudge .cover{aspect-ratio:16/9;background:linear-gradient(160deg,var(--plum) 0%,var(--plum-dark) 100%);display:grid;place-items:center;position:relative}.nudge .cover img,.nudge .cover video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}.nudge .cover span{color:#E3C76B;font-family:var(--display);font-size:1.5rem;text-align:center;padding:20px;line-height:1.2}.nudge .body{padding:18px 20px 22px}.nudge .body b{display:block;font-family:var(--display);font-size:1.3rem;color:var(--ink);margin-bottom:6px}.nudge .body p{font-size:.92rem;margin:0 0 10px;color:#41393e}.nudge .body em{font-style:normal;color:var(--plum);font-weight:700;font-size:.88rem}
@media(max-width:1000px) and (min-width:851px){.nudges{grid-template-columns:repeat(2,1fr)}}@media(max-width:850px){.nudges{grid-auto-flow:column;grid-auto-columns:78%;grid-template-columns:none;overflow-x:auto;scroll-snap-type:x mandatory;padding:4px 0 18px;margin:26px 0 0}.nudges>*{scroll-snap-align:start}}
.mobilebar{display:none}.menu{display:none;background:none;border:0;font-size:1.35rem}
@media(max-width:850px){.navlinks{display:none}.menu{display:block}.hero-grid,.section-grid,.offer-card,.visual-grid,.visual-story.reverse .visual-grid,.path-grid,.clarifier-grid{grid-template-columns:1fr}.hero-copy{padding:65px 0}.hero-story{min-height:620px;border-left:0;border-top:1px solid var(--ink)}.visual-story.reverse figure{order:0}.visual-story figure{min-height:520px}.visual-copy,.visual-story.reverse .visual-copy{padding:44px 30px;border:0;border-top:1px solid var(--ink)}.path-for{min-height:0}.stripe-in{grid-template-columns:1fr}.stripe span{border-right:0;border-bottom:1px solid rgba(23,19,22,.22)}.flow{grid-template-columns:1fr 1fr}.flow-card:nth-child(2n){border-right:0}.flow-card:nth-child(n+3){border-top:1px solid #6b6066}.triptych,.uses{grid-template-columns:1fr}.role{border-right:0;border-bottom:1px solid var(--ink);min-height:0}.two{grid-template-columns:1fr}.offer-copy,.price-side{padding:38px}.mobilebar{display:flex;position:fixed;bottom:0;left:0;right:0;z-index:90;background:var(--paper);border-top:1px solid var(--ink);padding:10px 14px}.mobilebar .btn{width:100%}.footer{padding-bottom:90px}}
@media(max-width:520px){.wrap{width:min(100% - 28px,1180px)}.navin{min-height:72px}.tle-mark{font-size:1.08rem}.brand-star{font-size:.8rem}.brand-lockup{gap:7px}.brand-lockup img{width:150px;height:46px}.hero h1{font-size:3.6rem}.hero-copy{padding:50px 0}.hero-story{min-height:570px}.hero-story video{object-position:53% center}.story-label,.story-steps{left:16px;right:16px}.story-label{top:16px}.story-steps{bottom:16px}.visual-story figure{min-height:440px}.visual-copy{padding:38px 20px}section{padding:70px 0}.visual-story{padding:0}.flow{grid-template-columns:1fr}.flow-card{border-right:0!important;border-top:1px solid #6b6066!important}.flow-card:first-child{border-top:0!important}.big-quote{font-size:2.15rem}.offer-copy,.price-side{padding:30px 23px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.hero-story video{display:none}.hero-story{background:url('assets/handled-hero-complete.png') center/cover no-repeat}.story-step{animation:none}}
.stack-card strong{margin-bottom:5px}.stack-card span{display:block;line-height:1.45}
@media(prefers-reduced-motion:reduce){.studio-story{background-image:url('assets/studio-choose.png')}}

/* ===== Hero-Led Editorial (Handled, Handled for Property, Handled Studio sales pages) =====
   Palette: deep plum #321322, signature plum #702D46, black #111111, ivory #F7F1E7, champagne gold #C6A15B.
   Textures are separate tiled assets in /assets/textures/: Handled uses plaster (signature) + workpaper (supporting);
   Handled Studio uses fabric (signature) + brass (supporting, rails only). Gold is for rules, borders, numbers and details. */
:root{--tle-plum-deep:#321322;--tle-plum:#702D46;--tle-black:#111111;--tle-ivory:#F7F1E7;--tle-gold:#C6A15B;--tle-hair:rgba(50,19,34,.14);--tle-hair-light:rgba(247,241,231,.22);--tx-plaster:url('/assets/textures/plaster.svg');--tx-work:url('/assets/textures/workpaper.svg');--tx-fabric:url('/assets/textures/fabric.svg');--tx-brass:url('/assets/textures/brass.svg')}
/* Surfaces */
.s-plaster{background:var(--tle-ivory) var(--tx-plaster) center top/600px 600px repeat;color:var(--tle-black)}
.s-ivory{background:var(--tle-ivory);color:var(--tle-black)}
.s-paper{background:var(--paper);color:var(--tle-black)}
.s-work{background:#FBF7EF var(--tx-work) left top/200px 28px repeat;color:var(--tle-black)}
.s-black{background:var(--tle-black);color:var(--tle-ivory)}
.s-plum{background:var(--tle-plum-deep);color:var(--tle-ivory)}
.s-fabric{background:var(--tle-plum-deep) var(--tx-fabric) left top/8px 8px repeat;color:var(--tle-ivory)}
.s-black,.s-plum,.s-fabric{border-bottom-color:rgba(247,241,231,.16)}
.s-black .kicker,.s-plum .kicker,.s-fabric .kicker{color:var(--tle-gold)}
.s-black h2 em,.s-plum h2 em,.s-fabric h2 em{color:var(--tle-gold)}
.s-black .lede,.s-plum .lede,.s-fabric .lede{color:rgba(247,241,231,.82)}
.s-black .big-quote,.s-plum .big-quote,.s-fabric .big-quote{border-left-color:var(--tle-gold)}
.s-black .pain-list,.s-plum .pain-list,.s-fabric .pain-list{border-top-color:var(--tle-gold)}
.s-black .pain-row,.s-plum .pain-row,.s-fabric .pain-row{border-bottom-color:var(--tle-hair-light)}
.s-black .pain-row b,.s-plum .pain-row b,.s-fabric .pain-row b{color:var(--tle-gold)}
.s-black .faq details,.s-plum .faq details,.s-fabric .faq details{border-color:var(--tle-hair-light)}
.s-black .faq p,.s-plum .faq p,.s-fabric .faq p{color:rgba(247,241,231,.78)}
/* Texture is stronger at section edges: a plaster band along the top of a plaster section, a brass rail on the Studio. */
.edge-plaster{position:relative}.edge-plaster:before{content:'';position:absolute;left:0;right:0;top:0;height:26px;background:#EBE1D2 var(--tx-plaster) center top/600px 600px repeat;filter:contrast(1.7);opacity:.7;pointer-events:none}
.rail{height:4px;background:var(--tx-brass) center/400px 10px repeat-x;border:0;margin:0}
.rail.thin{height:2px}
/* Kicker gets a short gold rule under it: gold for emphasis only. */
.kicker{display:block}.kicker:after{content:'';display:block;width:54px;height:1px;background:var(--tle-gold);margin-top:12px}
.section-grid .kicker:after{margin-bottom:0}
.pain-row b{color:var(--tle-gold);font-family:var(--display);font-size:1.25rem;line-height:1.2}
.flow-card .n{color:var(--tle-gold)}
h2{letter-spacing:-.035em}
/* Buttons: solid plum with ivory text on light sections; champagne gold with black text on dark sections (Studio only,
   Handled keeps plum lettering throughout). */
.btn{background:var(--tle-plum);border-color:var(--tle-plum);color:var(--tle-ivory)}.btn:hover{background:var(--tle-plum-deep);border-color:var(--tle-plum-deep)}
.btn.ink{background:var(--tle-plum);border-color:var(--tle-plum)}.btn.ink:hover{background:var(--tle-plum-deep);border-color:var(--tle-plum-deep)}
.btn.outline{background:transparent;color:var(--tle-black);border-color:var(--tle-black)}.btn.outline:hover{background:var(--tle-plum);border-color:var(--tle-plum);color:var(--tle-ivory)}
.ed-studio .s-fabric .btn,.ed-studio .s-plum .btn,.ed-studio .s-black .btn{background:var(--tle-gold);border-color:var(--tle-gold);color:var(--tle-black)}
.ed-studio .s-fabric .btn:hover,.ed-studio .s-plum .btn:hover,.ed-studio .s-black .btn:hover{background:#D9B673;border-color:#D9B673;color:var(--tle-black);transform:translateY(-2px)}
.ed-studio .s-fabric .price-side .btn,.ed-studio .s-plum .price-side .btn{background:var(--tle-plum);border-color:var(--tle-plum);color:var(--tle-ivory)}
.ed-studio .s-fabric .price-side .btn:hover{background:var(--tle-plum-deep);border-color:var(--tle-plum-deep)}
/* ---- Hero: the approved still leads, at the content column's full width, natural proportions, nothing cropped. ---- */
.ed-hero{border-bottom:0;padding:34px 0 0}
.ed-hero .hero-art{margin:0;padding:10px;background:#EFE6D7 var(--tx-plaster) center/600px 600px repeat;border:1px solid var(--tle-gold);box-shadow:0 24px 60px -30px rgba(17,17,17,.45)}
.ed-hero .hero-art img{display:block;width:100%;height:auto;border:1px solid rgba(17,17,17,.2)}
.ed-hero .hero-copy{display:grid;grid-template-columns:1.05fr .95fr;gap:24px 64px;align-items:start;padding:54px 0 70px}
.ed-hero .hero-copy>.eyebrow{grid-column:1/-1;margin-bottom:0}
.ed-hero .hero-copy h1{margin:0;font-size:clamp(3.2rem,6.6vw,6.4rem);line-height:.92;letter-spacing:-.045em;max-width:none}
.ed-hero .hero-text{padding-top:10px;border-top:1px solid var(--tle-gold);align-self:end}
.ed-hero .hero-text .lead{margin:16px 0 0;max-width:560px}
.ed-hero .hero-text .lead+.lead{margin-top:18px}
.ed-hero .hero-text>div{margin-top:28px}
.ed-hero .hero-text .micro{margin-top:14px}
.ed-hero.s-fabric .hero-art{background:#241019 var(--tx-fabric) left top/8px 8px repeat;border-color:var(--tle-gold);box-shadow:0 30px 70px -30px rgba(0,0,0,.8)}
.ed-hero.s-fabric .hero-art img{border-color:rgba(247,241,231,.16)}
.ed-hero.s-fabric .eyebrow{color:var(--tle-gold)}
.ed-hero.s-fabric h1 em{color:var(--tle-gold)}
.ed-hero.s-fabric .lead{color:rgba(247,241,231,.86)}
.ed-hero.s-fabric .lead strong{color:var(--tle-ivory)}
.ed-hero.s-fabric .micro{color:rgba(247,241,231,.62)}
/* The five-word stripe becomes a thin ruled line: gold hairlines, no gold slab. */
.ed-stripe{background:transparent;border-top:1px solid var(--tle-gold);border-bottom:1px solid var(--tle-gold)}
.ed-stripe .stripe-in{grid-template-columns:repeat(5,1fr)}
.ed-stripe span{color:var(--tle-plum);border-right:1px solid var(--tle-gold);padding:14px}
.ed-stripe span:last-child{border-right:0}
.s-fabric .ed-stripe span,.s-plum .ed-stripe span{color:var(--tle-gold)}
.s-fabric .ed-stripe,.s-fabric .ed-stripe span,.s-plum .ed-stripe span{border-color:rgba(198,161,91,.55)}
/* ---- Handled signature shapes: oversized plum checkmark, restrained HANDLED stamp, gold rules. ---- */
.has-check{position:relative;overflow:hidden}
.bigcheck{position:absolute;pointer-events:none;width:150px;height:300px;border-right:44px solid var(--tle-plum);border-bottom:44px solid var(--tle-plum);transform:rotate(42deg);opacity:.1;right:8%;top:-40px}
.s-plum .bigcheck,.s-black .bigcheck{border-color:var(--tle-ivory);opacity:.06}
.stamp{display:inline-block;border:2px solid var(--tle-plum);color:var(--tle-plum);padding:7px 12px;font-family:var(--body);font-size:.66rem;font-weight:700;letter-spacing:.24em;text-transform:uppercase;line-height:1;transform:rotate(-5deg);background:rgba(247,241,231,.88)}
.stamp:before{content:'✓';margin-right:8px}
.stamp.float{position:absolute;z-index:3}
.check-list li:before{font-family:var(--display);font-size:1.2em;line-height:1}
/* Pain point: continues the hero's dominant color with one strong headline. */
.ed-pain .big-quote{border-left-color:var(--tle-gold)}
.ed-pain .pain-list{border-top-color:var(--tle-gold)}
/* Before-and-after on matte black; the "after" panel carries the completion stamp. */
.ed-contrast .two{margin-top:44px}
.ed-contrast .panel{background:var(--tle-ivory);color:var(--tle-black);border:1px solid rgba(247,241,231,.35);position:relative;padding:36px 34px 30px}
.ed-contrast .panel h3{color:var(--tle-black)}
.ed-contrast .panel.bad{box-shadow:none;background:#EDE5D8}
.ed-contrast .panel.good{border-color:var(--tle-gold);box-shadow:12px 12px 0 var(--tle-plum)}
.ed-contrast .panel.good .stamp.float{right:22px;top:-16px}
.ed-contrast .good .check li:before{font-family:var(--display);font-weight:700;font-size:1.25rem;line-height:1;color:var(--tle-plum)}
.ed-contrast .check li{border-bottom-color:var(--tle-hair)}
.ed-contrast .section-grid .lede{color:rgba(247,241,231,.86)}
.ed-contrast .section-grid .lede strong{color:var(--tle-ivory)}
/* How it works: numbered workflow on faint work paper, the job video as the proof panel, plum checks on each step. */
.ed-how .how-top{display:grid;grid-template-columns:1fr 1.05fr;gap:48px;align-items:center}
.ed-how .how-top .lede{margin-bottom:0}
.ed-how .flow{border-color:var(--tle-black);background:rgba(255,253,249,.7)}
.ed-how .flow-card{border-right-color:var(--tle-hair);position:relative;min-height:230px}
.ed-how .flow-card:nth-child(n+5){border-top-color:var(--tle-hair)}
.ed-how .flow-card .n{font-size:2.4rem;color:var(--tle-gold)}
.ed-how .flow-card:after{content:'✓';position:absolute;right:16px;top:12px;font-family:var(--display);font-size:3.2rem;line-height:1;color:var(--tle-plum);opacity:.18;font-weight:700}
.ed-how .flow-card h3{color:var(--tle-black)}
.ed-how .flow-card p{color:#4a4046}
/* The process video from the old hero, now a framed panel that shows the real workflow. */
.story-panel{position:relative;overflow:hidden;background:var(--tle-plum-deep);color:var(--tle-ivory);aspect-ratio:16/10;min-height:0;border:1px solid var(--tle-gold);padding:0}
.story-panel video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:56% center}
.story-panel .story-shade{background:linear-gradient(180deg,rgba(17,17,17,.02) 30%,rgba(17,17,17,.9) 100%)}
.story-panel .story-label{left:18px;right:18px;top:18px;border-left-color:var(--tle-gold);background:rgba(17,17,17,.7)}
.story-panel .story-steps{left:18px;right:18px;bottom:18px;grid-template-columns:repeat(3,1fr);gap:8px}
.story-panel .story-step{padding:9px 11px;box-shadow:4px 4px 0 rgba(50,19,34,.4);background:rgba(247,241,231,.95);border-color:transparent}
.story-panel .story-step>span{border-color:var(--tle-gold);color:var(--tle-plum)}
.story-panel .story-step strong{font-size:.78rem}
.story-panel .story-step small{font-size:.66rem}
.story-panel .story-step:nth-child(2),.story-panel .story-step:nth-child(3){animation-delay:3s}
.story-panel .story-step:nth-child(3){animation-delay:6s}
/* Completion chapters: the three finished-job scenes, one framed row. */
.chapters{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:44px}
.chapter{background:var(--paper);border:1px solid var(--tle-black);display:flex;flex-direction:column}
.chapter figure{margin:0;position:relative;overflow:hidden;aspect-ratio:4/3;border-bottom:1px solid var(--tle-black)}
.chapter figure img{width:100%;height:100%;object-fit:cover;display:block}
.chapter figure:after{content:'';position:absolute;inset:0;background:linear-gradient(180deg,transparent 45%,rgba(17,17,17,.86) 100%)}
.chapter figcaption{position:absolute;z-index:2;left:18px;right:18px;bottom:16px;color:var(--tle-ivory)}
.chapter figcaption span{display:block;color:var(--tle-gold);font-size:.68rem;font-weight:700;letter-spacing:.16em;text-transform:uppercase}
.chapter figcaption strong{display:block;font-family:var(--display);font-size:1.25rem;line-height:1.15;margin-top:4px}
.chapter .stamp.float{left:14px;top:14px}
.chapter .visual-copy{padding:24px 24px 28px;border:0}
.chapter .visual-copy h2{font-size:1.85rem;line-height:1.08;margin:8px 0 12px}
.chapter .visual-copy p{font-size:.98rem;max-width:none;margin:0}
/* Offer: back to the hero's strongest color, price card on plaster. */
.ed-offer .offer-card{border-color:var(--tle-gold);box-shadow:0 30px 70px -40px rgba(0,0,0,.7)}
.ed-offer .offer-copy .kicker{color:var(--tle-gold)}
.ed-offer .offer-copy .lede{color:rgba(247,241,231,.86)}
.ed-offer .offer-copy .lede strong{color:var(--tle-ivory)}
.ed-offer .offer-copy .scarcity{border-color:var(--tle-gold);background:rgba(198,161,91,.1);color:var(--tle-ivory)}
.ed-offer .price-side{background:var(--tle-ivory) var(--tx-plaster) center/600px 600px repeat;position:relative}
.ed-offer .price-side .kicker{color:var(--tle-plum)}
.ed-offer .price-side .scarcity{border-color:var(--tle-gold);background:rgba(198,161,91,.12)}
.ed-offer .price{color:var(--tle-black)}
.ed-offer .price-side .stamp.float{right:22px;top:20px}
.ed-offer .price-link{color:var(--tle-plum)}
/* Close: the decisive last word on the hero's texture. */
.ed-final{text-align:center;border-bottom:0;position:relative;overflow:hidden}
.ed-final .kicker:after{margin:12px auto 0}
.ed-final .bigcheck{right:auto;left:50%;top:-30px;margin-left:-75px;opacity:.08}
.ed-final .wrap{position:relative;z-index:1}
/* Paths, industries, roles, uses: quiet surfaces, gold details. */
.ed-paths .path-card{border-color:var(--tle-black)}
.ed-paths .path-card.featured{box-shadow:10px 10px 0 var(--tle-gold)}
.ed-paths .path-note{border-left-color:var(--tle-gold);background:var(--paper)}
.industry{border:1px solid var(--tle-hair);border-top:2px solid var(--tle-gold);background:var(--paper)}
.role .label{background:var(--tle-plum);color:var(--tle-ivory)}
.use{background:var(--paper);border-color:var(--tle-hair)}
.feature{border-color:var(--tle-black)}.feature .n{color:var(--tle-plum)}
.car-btn{border-color:var(--tle-black)}
.dots button.on{background:var(--tle-plum);border-color:var(--tle-plum)}
.more{background:var(--tle-ivory)}
/* ---- Handled Studio signature shapes: brass rails, tailored panels, framed industry displays, small editorial labels. ---- */
.tailored{background:var(--tle-ivory);color:var(--tle-black);border:1px solid var(--tle-gold);outline:1px solid rgba(198,161,91,.55);outline-offset:-7px;position:relative}
.ed-label{display:inline-block;font-size:.64rem;letter-spacing:.22em;text-transform:uppercase;font-weight:700;color:var(--tle-gold);border:1px solid rgba(198,161,91,.6);padding:5px 9px;line-height:1}
.ed-studio .industries{gap:18px}
.ed-studio .industry{border:1px solid var(--tle-gold);border-top:0;background:var(--paper);padding:0;counter-increment:industry;position:relative}
.ed-studio .industry:before{content:'';display:block;height:4px;background:var(--tx-brass) center/400px 10px repeat-x}
.ed-studio .industry strong{padding:20px 22px 0;margin-bottom:6px;display:flex;justify-content:space-between;align-items:baseline;gap:10px}
.ed-studio .industry strong:after{content:counter(industry,decimal-leading-zero);font-family:var(--display);font-size:.9rem;color:var(--tle-gold);font-weight:700;letter-spacing:.04em}
.ed-studio .industry p{padding:0 22px 22px}
.ed-studio .industries-section{counter-reset:industry}
.ed-studio .ed-contrast .panel{background:var(--tle-ivory);border:1px solid var(--tle-gold);outline:1px solid rgba(198,161,91,.5);outline-offset:-7px;padding:38px 36px 32px}
.ed-studio .ed-contrast .panel.good{box-shadow:none}
.ed-studio .ed-contrast .panel.good:before{content:'';position:absolute;left:0;right:0;top:0;height:4px;background:var(--tx-brass) center/400px 10px repeat-x}
.ed-studio .ed-contrast .panel.bad{background:#EDE5D8}
.ed-studio .ed-build .flow{border:0;gap:18px;background:transparent;grid-template-columns:repeat(5,1fr)}
.ed-studio .ed-build .flow-card{border:1px solid var(--tle-gold);border-top:0;background:var(--tle-ivory);color:var(--tle-black);min-height:210px;padding:0 22px 26px;position:relative;outline:1px solid rgba(198,161,91,.45);outline-offset:-7px}
.ed-studio .ed-build .flow-card:before{content:'';display:block;height:4px;background:var(--tx-brass) center/400px 10px repeat-x;margin:0 -22px 22px}
.ed-studio .ed-build .flow-card:after{content:none}
.ed-studio .ed-build .flow-card .n{color:var(--tle-gold);font-size:2.2rem}
.ed-studio .ed-build .flow-card h3{color:var(--tle-black);margin:18px 0 7px}
.ed-studio .ed-build .flow-card p{color:#4a4046}
.ed-studio .ed-build .how-top{display:grid;grid-template-columns:1fr 1.05fr;gap:48px;align-items:center}
.ed-studio .ed-build .how-top .lede{margin-bottom:0}
.ed-studio .chapter{border-color:var(--tle-gold);outline:1px solid rgba(198,161,91,.4);outline-offset:-7px;background:var(--paper)}
.ed-studio .chapter figure{border-bottom-color:var(--tle-gold)}
.ed-studio .chapter .ed-label{position:absolute;z-index:3;left:14px;top:14px;background:rgba(17,17,17,.6);border-color:var(--tle-gold)}
.ed-studio .role{border-color:var(--tle-gold)}
.ed-studio .triptych{border-color:var(--tle-gold)}
.ed-studio .role .label{background:var(--tle-plum);color:var(--tle-ivory)}
.ed-studio .use{border:1px solid var(--tle-gold);border-top:0;padding:0 25px 25px}
.ed-studio .use:before{content:'';display:block;height:3px;background:var(--tx-brass) center/400px 8px repeat-x;margin:0 -25px 22px}
.ed-clarifier{background:var(--paper);padding:70px 0}
.ed-clarifier .clarifier-grid{background:var(--tle-ivory);border:1px solid var(--tle-gold);outline:1px solid rgba(198,161,91,.5);outline-offset:-7px;padding:46px 48px;gap:48px}
.ed-clarifier .clarifier-grid h2{font-size:clamp(2rem,3.6vw,3.2rem)}
.ed-clarifier .clarifier-grid a{color:var(--tle-plum)}
.ed-studio .ed-offer .price-side{background:var(--tle-ivory)}
.ed-studio .ed-offer .price-side:before{content:'';position:absolute;left:0;right:0;top:0;height:4px;background:var(--tx-brass) center/400px 10px repeat-x}
.ed-studio .ed-offer .price-side .kicker{color:var(--tle-plum)}
.ed-studio .ed-offer .price-side a:not(.btn){color:var(--tle-plum)}
.ed-studio .story-panel .story-step>span{color:var(--tle-plum)}
.ed-studio .ed-final .bigcheck{display:none}
.ed-studio .ed-stripe span{color:var(--tle-gold)}
/* Nav and bars carry the palette. */
.nav{background:rgba(247,241,231,.97);border-bottom-color:var(--tle-black)}
.mobilebar{background:var(--tle-ivory);border-top-color:var(--tle-black)}
.urgency b,.urgency a{color:var(--tle-gold)}
.urgency a{border-bottom-color:rgba(198,161,91,.5)}
/* Responsive: stack deliberately, decoration never covers a face, headline or button. */
@media(max-width:1000px){.chapters{grid-template-columns:1fr 1fr}.ed-studio .ed-build .flow{grid-template-columns:repeat(3,1fr)}.ed-studio .ed-build .flow-card{min-height:0}}
@media(max-width:850px){
  .ed-hero{padding-top:0}
  .ed-hero .hero-art{margin:0 calc(50% - 50vw);padding:0;border-left:0;border-right:0;border-top:0;box-shadow:none}
  .ed-hero .hero-art img{border:0}
  .ed-hero .hero-copy{grid-template-columns:1fr;padding:40px 0 56px;gap:22px}
  .ed-hero .hero-copy h1{font-size:clamp(3rem,12.5vw,4.6rem)}
  .ed-hero .hero-text{border-top:0;padding-top:0}
  .ed-stripe .stripe-in{grid-template-columns:1fr 1fr}
  .ed-stripe span{border-right:0;border-bottom:1px solid rgba(198,161,91,.45);padding:11px}
  .ed-stripe span:nth-child(odd){border-right:1px solid rgba(198,161,91,.45)}
  .ed-stripe span:last-child{grid-column:1/-1;border-bottom:0}
  .bigcheck{width:90px;height:180px;border-width:26px;right:-30px;top:auto;bottom:-60px;opacity:.07}
  .ed-final .bigcheck{display:none}
  .ed-how .how-top,.ed-studio .ed-build .how-top{grid-template-columns:1fr;gap:30px}
  /* On phones the panel stacks: label, then the video uncovered, then the steps, so nothing sits on the model's face. */
  .story-panel{aspect-ratio:auto;display:flex;flex-direction:column;background:var(--tle-black)}
  .story-panel video{position:relative;inset:auto;width:100%;height:auto;aspect-ratio:16/10;order:2}
  .story-panel .story-shade{display:none}
  .story-panel .story-label{position:static;order:1;margin:0;background:var(--tle-black);border-left-color:var(--tle-gold);padding:14px 16px}
  .story-panel .story-steps{position:static;order:3;grid-template-columns:1fr;gap:1px;background:var(--tle-black);padding:1px 0 0}
  .story-panel .story-step{padding:10px 14px;box-shadow:none;animation:none;border:0}
  .chapters{grid-template-columns:1fr}
  .ed-contrast .panel.good .stamp.float{right:14px;top:-14px}
  .ed-studio .ed-build .flow{grid-template-columns:1fr 1fr}
  .ed-clarifier .clarifier-grid{padding:30px 24px;gap:22px}
  .ed-offer .price-side .stamp.float{right:14px;top:14px}
}
@media(max-width:520px){
  .ed-hero .hero-copy{padding:34px 0 48px}
  .ed-hero .hero-copy h1{font-size:clamp(2.7rem,12vw,3.6rem)}
  .ed-hero .hero-text .lead{font-size:1.02rem}
  .ed-how .flow-card{min-height:0;padding:22px 20px}
  .ed-how .flow-card:after{font-size:2.4rem;right:12px;top:8px}
  .ed-studio .ed-build .flow{grid-template-columns:1fr}
  .ed-studio .ed-build .flow-card{padding:0 20px 22px}.ed-studio .ed-build .flow-card:before{margin:0 -20px 18px}
  .chapter .visual-copy{padding:20px 20px 24px}
  .ed-contrast .panel{padding:32px 22px 24px}
  .story-panel .story-label strong{font-size:1.05rem}
}
@media(prefers-reduced-motion:reduce){.story-panel video{display:none}.story-panel.handled-panel{background:var(--tle-plum-deep) url('/assets/handled-hero-complete.png') center/cover no-repeat}.story-panel.studio-panel{background:var(--tle-plum-deep) url('/assets/studio-choose.png') center/cover no-repeat}}
/* Approved copy elements: the pain-point closer, the what-gets-built CTA, the four-up industry grid, the offer scope note and the closing price line. */
.ed-pain .pain-after{margin:26px 0 0;font-size:1.13rem;color:#41393e;max-width:640px}
.ed-pain .pain-after strong{color:var(--tle-plum)}
.uses-cta{margin-top:30px}
.industries.four{grid-template-columns:repeat(4,1fr)}
@media(max-width:1000px){.industries.four{grid-template-columns:1fr 1fr}}
@media(max-width:600px){.industries.four{grid-template-columns:1fr}}
.price-side .scope-note{font-size:.88rem;color:#4a4046;margin:0 0 6px}
.ed-final p.micro{font-size:.8rem;color:var(--muted);max-width:none;margin:16px auto 0}
.urgency b,.urgency .nowrap{white-space:nowrap}
.industries.four .industry strong{text-wrap:balance}